Move over Lady Dior. Take a back seat PS1. And sit the hell down the Del Rey. There's a new "It" bag in town. 

Introducing the Heroine, Alexander McQueen's latest offering in the "It" bag arena. Still-life photographer Dan Tobin Smith captured the Heroine in all its glory for the luxe label's premier accessories campaign.

The version starring in the ad -- in stunning black croc -- retails for the bargain price of $37,995, but there are other, more affordable ways to get your Heroine fix.

There's the antique python for $7,360; the medium black calfskin for $2,595; the small black calfskin for $2,295; the medium oxblood suede for $2,495 and the small oxblood suede at $2,295.

Though it may be a little on the pricey side, in my experience, once you've gotten some Heroine on your arm, you really don't need to eat for a while. [Zimbio  via Telegraph]