American Apparel Bidding on eBay
Jul 26, 2011 - by Lester Brathwaite
Dov Charney and co. are bringing their trademark blend of sex and sleeze to eBay when they launch an e-commerce American Apparel store through the popular auction site September 1.
American Apparel Shiny Shorts & Shiny Ruched Tube Bra, currently on sale for $25 on eBay...at least it was until I decided I needed it as part of my work wardrobe
In an effort to expand distribution beyond that of its quickly-failing stores, Charney is trying to capitalize on the some 30,000 monthly searches for AA on eBay by selling directly to the inquisitive customer.
Purchases will be made via eBay's checkout system while AA will handle the shipping and delivery. In return, American will pay eBay a commission on all sales.
This venture is believed to be "part of a larger upcoming eBay platform for dedicated brand stores," but eBay's keeping mum on the subject...which means it probably is. American Apparel on the other hand wants you to know they're not going anywhere.
With talks to open up to four leased spaces in Bloomingdale's, leased spaces already opening up in three Selfridges across the pond as well as a pending deal to provide apparel to 2500 campus stores nationwide, you'll have no problem finding your fill of high-waisted jeans, sheer bodysuits and crotchless what-have-yous. [WWD]