While these 5 designers are working their way to the Olympic podium, Geoffrey J. Finch  is working his way off. Antipodium  is a low key brand with a high profile clientele, including Lana Del Ray, La Roux and Robyn, along with his rabble of socialite fans. He makes pop culture-referencing easy-to-wear chicness out of his East London studio. Check out why he should be on your radar.