Bieber's First Fragrance - Feminine, Fruity and Floral
May 20, 2011 - by Lester Brathwaite
Just like the boy himself. Justin Bieber got in touch with his inner lady -- it didn't take much doing -- and is coming out with a women's fragrance -- cue the ear-piercing shrieks of girls the world over.
Someday by Justin Bieber, his first fragrance, was born out of the Bieb's "deep connection" with his fans and his desire to "bring them closer to [his] world." And being the nauseatingly wholesome gal he is, proceeds from the perfume will go to a Bieber-approved list of charities including Pencils of Promise and the Make-A-Wish Foundation.
Everything about Someday is meant to appeal to Bieber's screeching fanbase of tweens, teens and pedos, from the fruity floral juice to the heart-shaped bottle top and the removable charms about the bottle neck. There's even a hair mist and a body lotion in addition to the 1 oz, 1.7 oz and 3.4 oz versions of the perfume.
If you're as excited as I am -- preferably more since I couldn't care less -- Someday will be shipping to a store near you in June, such as Macy's, Sephora, Dillard's and Nordstrom. Meanwhile, Bieber BFF Terry Richardson shot Dree Hemingway for the print ad...once again appealing to the tweens, teens and pedos that make up the pop tart's bread and butter. [WWD]