Last night we along with a plethora of VIP guests attended a private party at Ferragamo's Fifth Ave flagship to celebrate the grand reopening of the brand's largest store. 

While most people equate luxury brands with excess Ferragamo, is breaking that stigma. In support of Memorial Sloan-Kettering Cancer Centers Pediatric Family Housing Endowment, dedicated photographers snapped photos of  guests who were then asked to Tweet, Facebook, and post on Flickr. The brand will donate $20 for each photo shared through this  Sunday, April 15th. You can share our's photos  here and here.

Solange Knowles DJ'd while guests got a chance to mingle and check out the new space featuring Salvotore Ferragamo's S/S collection, which Creative Director Massimiliano Giornett i describes as "an explosion of color and prints.

Check out more photos from the event and below :