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The limited edition sunglasses were made to kick off Social Sun, a new in-store concept which enables customers to view themselves in sunglasses available at the store while shopping. A photo-station will be available to allow customers to photograph themselves trying on sunglasses and email them to friends, share on social networking sites like Twitter, Facebook and Myspace, or post on in-store flat screens allowing for immediate feedback and reaction.

LINKAGE: nitrolicious