So...The web is buzzing about Diddy aka Sean Combs' standards of beauty re: his promotional shoot for Ciroc Vodka.

Can someone say paper bag test?...Or should I just say that if anyone knows what is marketable and sells...it's Puffy. CIROC Promotion

Ciroc promo is this Friday, March 27, 2009 Time: 3:00pm - 7:00pm and 12:00am - 3:00am Requirements: Race: White, hispanic or LIGHT SKINNED African American Height: At least 5?6 or taller Size 7 or smaller. This is a cash @ wrap job and the booking will be thru our partner. Please submit asap. Talent will only be contacted if the client is interested in booking you!!!

Compensation: $35.00 per hour

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Funny thing is, I was just having a conversation about this issue with one of my girls nearly a week or two ago...Yes, the whole color complex thing is still alive and very real. Right up there with the good hair debate...Tyra has been known to address the light vs. dark issue on her show...

I, for one, am medium brown, but not light-skinned (especially not in the summertime). She on the other hand is of Puerto Rican/Cuban descent, so she could just as easily pass as a light-skinned or mixed chica...She's also very pretty, but...

Remember all that hoopla about L'Oreal whitewashing Bey's print ad?...And consider the successful black female entertainers in the game now, I'd say Na Na Campbell, Iman and Ciara are literally the few standouts that come to mind in terms of brown skin beauty...

On the larger stage, however, lighter girls still appear to dominate...Bey, Halle, Alicia, Rih Rih, you get what I'm sayin'...

FYI: Ciroc Vodka has since put out a statement aka disclaimer vilifying Puffy's, now infamous, casting call announcement.

On another note, as smart and entertaining as he is...Puffy scares the ish outta me...People always seem to leave him differently...i.e., LOON...and SLIM from 112 ain't so slim anymore (LOL)...And we all know about MASE, SHYNE and BIGGIE...need I go on?

Your thoughts?

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LINKAGE: COME ON PEOPLE...