David Beckham Coming to H&M
Jul 28, 2011 - by Lester Brathwaite
H&M just continues racking up the collections. While I am waiting with bated breath and hunched back for the Versace line in November, David Beckham has signed a deal to bring his new Bodywear line to the fast fashion retailer.
Over the past year, Ive been developing my Bodywear range with my team and Im extremely positive about what we have designed and produced. The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, someone taught Beckham to say Beckham said.
The collection will debut February 2nd -- just in time for that blight on society, Valentine's Day -- and will be carried in some 1800 H&Ms around the world.
Meanwhile, when is David's better and chicer half, Victoria Beckham, bringing her wares to Hennes and Mauritz? I, and many other girls, need an affordably-priced body-conscicous column ASAP. [WWD]








