Because we can't. The new campaign for David Beckham Bodywear 2012 pretty much looks exactly the same as last year's.
Last year, soccer player David Beckham announced his first collaboration line with Swedish retailer H&M for David Beckham Bodywear. The left image was the 2011 campaign and the right is from 2012. The only difference? Beckham's facial hair and the slightly different haircut. Both shot in black and white featuring the footballer in white tanks and tighty-whities, we give this year's campaign a big yaaaaaaawn.
I guess if it ain't broke, don't fix it. Last year's campaign featured a steamy ad during the Superbowl and this weekend there are 10 foot statues that are popping up all over New York, Los Angeles, and San Francisco (for locations click here). Shot by Alasdair McLellen in Los Angeles, Beckham sizzles again in his skivvies and as a result women worldwide simultaneously melt at the sight of his package. On the bright side, at least you still have the Lana Del Rey to lust over if muscular soccer players aren't your thing.