Diane Von Furstenberg Keeps The Beet

Jan 11, 2011 - by Jessica Lapidos

What would you do with a dirty paper towel scrap from Diane Von Furstenberg? Frame it? Sell it on Ebay? The bidding war might be steep, if it's the bit of Bounty that she used to wipe up her puddle of inspiration: spilled beet juice.

She approached her textile designer, Suki Cheema, with the beet juice stained paper towel and said she wanted that color exactly. The icon of wrap dress ingenuity, DVF has shown even her textile designer, and now us, that we can find the perfect hue anywhere. Keep your eyes peels, and your vegetables, for the next best colors to wear.

Get that beet sweet dress from Diane Von Furstenberg. It's the new quicker picker upper.

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