We thought Times Square was just a place that a giant disco ball dropped at the beginning of the new year or where that massive electric McDonald's resides. But luckily this Thursday at the beginning of New York Fashion Week there will be a reason to brave the crowds of tourists with fanny packs. Four fashion shows will be live-streamed in Times Square on the larger than life screens that surround it and it's a sight that New Yorkers and tourists alike will be amazed by.

Four brands at New York Fashion Week will receive their largest exposure yet and that's to be broadcasted live in Times Square in New York City. In collaboration with Mercedes Benz Fashion Week and Maybelline, Nicholas K, BCBG Max Azria, Richard Chai, and Tadashi Shoji's runway presentations will stream live on the screens that line New York's most infamous square.

Home to the Condé Nast buildin g and massive glaring fashion and commercial advertisements, Times Square hosts many influential events and parties that attract millions of tourists every year. This time around, if the industry people aren't busy at the Lincoln Center they'll be watching the shows on a level that's almost as good as seeing the clothes displayed in person. On a TV screen that's at least 20 stories high.

Not only will these shows appear larger than life in the square, but they will be streamed in live time. If you're someone who wasn't invited to the shows this year or for some reason cannot make it to the tents, instead of watching the shows on your puny computer screen you can witness them on the largest scale possible as they happen live at New York Mercedes Benz Fashion Week. We know we will be.