Feel Good Friday: Get Naked For a Cause
Oct 12, 2012 - by Jessica Lapidos
When you slowly peel the silky, form-fitting Italian micro-modal off of your (or your man's) body, you know you're going to feel good. Among the many reasons this is pleasurable, surely topping the list is that the purchase of these boxer briefs helped students in Ghana get computer labs.
Naked founder and 24-year-old CEO Joel Primus took his big idea on to "Canada's Shark Tank" A.K.A. Dragon's Den and earned himself some investors. Now, in his Blue Sign Certified factory (one of the highest universal environmental standards in the textile industry) in Canada, he produces a full range of underwear, undershirts and is about to dabble in women's panties.
The charity these undergarments support is called Project World Citizen, which Joel Primus also founded. It helps build computer labs in Ghana for post-secondary school students.
Now that's a Fresh Pair. Get yours for $31.