Francisco Costa to Design Calvin Klein Capsule Collection for Macy's
Apr 03, 2012 - by Lester Brathwaite
Fashion lovers rejoice! Francisco Costa, the acclaimed creative director behind Calvin Klein's designer women's collection, has signed on to create a one-off line for Macy's to celebrate the department store's spring promotion, "A Magical Journey to Brasil," launching in May. With price points ranging from $135 to $180, this is the first time Costa has brought his designs to a mass level.
This fresh, youthful line of dresses reflects both my roots and the modern, yet timeless spirit of Calvin Klein, said Brazilian-born Costa of the collaboration. While Macy's sees this as a "huge coup," Calvin Klein is equally excited from a brand-building and commercial standpoint.
One can expect Costa to translate his clean almost austere aesthetic into dresses in jersey and crepe materials for the capsule line, which was inspired by Brazilian architecture and the "sunset on the horizon," according to Macy's VP of marketing, Martine Reardon.
The collection will debut on May 15 and will be available as part of the two-month "Magical Journey" promotion at 80 Macy's department stores, as well as on macys.com. My only question is, can we look forward to Costa's muse Lara Stone turning it in the ad campaign? [WWD, sub req'd]