Glamour Losing Its Luster
Jun 06, 2011 - by Lester Brathwaite
Sales of Glamour Magazine have dropped off 17% during the first four months of 2011, about a $1.5 million loss in revenue.
Photo: Socialite Life
Glamour is Condé Nast's top newsstand seller, averaging 550,900 copies per month last year, though this year that number is down to 459,000. Editor-in-Chief Cindi Leive, however, is keeping a cool head for these numbers, claiming that it's "no secret" sales have been falling off:
Its the classic thing. A girl has 1.7 seconds at the newsstand to make her decision about your magazine. Are we using that 1.7 seconds as well as we should? If we need to do that more ferociously and with different people and different topics, then we will.
Glamour's array of different people this year have included Reese Witherspoon, Kim Kardashian, Diane Kruger, Kate Winslet, Emma Stone and Olivia Wilde with Blake Lively covering July's issue. Leive hopes Lively will turn things around, especially in light of recent alleged events:
"My top seller this year is Kim Kardashian. Although I have hopes that Blake Livelys nude picture scandal will put her over the edge. Just kidding, Blake.
Totes kids...but honestly, Blake, if you could leak some other "fake" nudes, Glamour would seriously appreciate it. [WWD]