Gwen Stefani to Drive Target B-A-N-A-N-A-S
Jul 18, 2011 - by Lester Brathwaite
Target and Gwen Stefani are teaming up for Harajuku Mini, Stefani's new Japanese anime-inspired kid's collection for the mass retailer, debuting in November.
"Ive always wanted to do a cool childrens fashion line inspired by the supercute and playful kids clothing you find in Japan." said Stefani. "The whole idea is about being creative, expressing your own individuality and having fun getting dressed. "
A takeoff of Gwen's Harajuku Lovers young contemporary collection, Harajuku Mini is the No Doubt frontwoman's first line for children and boys and will range in price from $3.99 to $29.99.
Harajuku Mini is the latest in a long line of collabos for Target, including Zac Posen, Rodarte and Proenza Schouler. The Bullseye plans on hitting the mark again when it rolls out the collection in two parts: in-store and online on November 13th and again in January. [WWD]