H&M Delays E-Commerce Launch
Sep 28, 2012 - by Emily Draznik
Ugh, really? Mass retailer H&M is on the forefront of most fast-fashion trends, except for having an online store. Unfortunately the retailer has announced that they are delaying their highly-anticipated launch of a United States E-Commerce outlet.
Europe has had online shopping for H&M since 2010, but the Swedish retailer has yet to release an E-Commerce site for the United States. In today's edition of ultimate bummers, they have since delayed the launch of the American online store yet again.
Business Weekly reported that H&M would have their United States online shopping ready by the second half of 2012. To our dismay, H&M has now delayed the E-Commerce launch to the middle of 2013.
Missing the holiday season deadline, H&M is becoming one of the last massive retailers that doesn't have an online presence in the United States. With reports of Japanese competitor Uniqlo expanding to E-Commerce this fall and with Zara previously launching theirs in 2011, H&M looks to be losing the race to online retailing. The retailer states that they are instead they are going to accelerate the expansion drive by adding 300 new stores to their current 2,500 standing global presence. While work continues on the online store, there is still no official launch date.
So unfortunately there will be no online access to the Masion Martin Margiela collaboration or skipping hectic lines come the holiday season. Looks like H&M is going to lose steam to competitors unless they start getting their act together because online holiday shopping is where its at, but H&M wouldn't know anything about that.