H&M Gets Conscious For Spring
Mar 18, 2011 - by Daily Mister
Starting next month H&M will launch a collection which is for women, men and children and made from environmentally - adapted and greener materials such as organic cotton, Tencel® and recycled polyester.
Abbey Lee and Natasha Poly, alongside Clement Chabernaud and Ben Hill, wear key pieces from the all-white collection in the latest campaigns.
Here is a video of the collection being presented by Emily Zak, Executive Retail Editor, Vogue UK; Dilys Williams, Director of sustainable fashion, London College of Fashion; and Catarina Midby, Trend Coordinator, H&M:
The new collection will hit stores April 14th