How to Help Japan by Basically Helping Yourself
Mar 22, 2011 - by Lester Brathwaite
Fashion has a way of galvanizing and helping out in times of crisis the only way fashion knows how: retail. Hence, in the wake of the tragedy in Japan, some of your favorite designers and labels are offering ways to aid your closet and aid Japan's recovery effort.
Opening Ceremony's Carol Lim and Humberto Leon along with actress Rinku Kikuchi and former Angelina Jolie scissor sister, Jenny Shimizu are offering a limited edition T-shirt. The shirts are $30 and all proceeds go to the American Red Cross.
In collaboration with artist Dean Landry, Anna Sui has created the "Japan We're All in This Together" tee for men (in black) and women (in lavender). Both sell for $20 each and will begin shipping April 15th. All proceeds go to Japan Relief Effort.
Rebecca Minkoff will donate $100 from each sale of their red handbags to the Red Cross while deciding on a "larger initiative." The bags range form $295 to $495.
For the Brits, Simeon Farrar is giving away a free Kate Mouse T-shirt if you donate at least £20 to Save the Children by the end of March. To put this into context, there's been a 300 person waiting list for the tee since December.
Tory Burch's Japan Relief T-shirt retails for $29 with all proceeds going to the Red Cross through Sept. 15th.
Monocle and Brooklyn Tokyo are releasing a special edition Support Japan Bracelet for £10 or $18 USD with 100% of the proceeds going to Japan's Civic Force, a non-government organization that responds to domestic humanitarian disasters.
So whether you feel like dropping $5 for a bracelet, $20 for a tee, or $400 for a bag, there's an easy and fashionable way to help out the thousands of people affected by the earthquake and tsunami. Get to shopping!
Link Love: Daily Front Row