INTERVIEW: Emily Schuman From Cupcakes and Cashmere
Apr 02, 2010 - by Annabelle Cheesecake, Parisian Princess
I met Emily, from Cupcakes and Cashmere, during fashion week, we sat next to each other at the Max Azria Show. I instantly recognized her because of her signature messy bun, we talked a little bit and I asked her for an interview. Check out her answer after the jump...
If you had $10,000 to spend on your closet what would you buy?
I would invest in several key pieces of the utmost quality. I'm dying for a super thin leather jacket that's form-fitting, but versatile, a pair of high-quality nude pumps, an Hermes bag in a neutral color, a long strand of Chanel pearls, I'd have a few blazers tailored to fit perfectly (preferable in black and navy) and a few pairs of Lanvin flats in fun colors.
Are you recognized on the street by fans of your website?
It happens with a lot more frequency now, but I'm always flattered and excited when readers approach me on the street.
If you had three wishes, what would you wish for?
I'd wish for the health of my family and friends, to live a happy, fulfilled life and to have as few regrets as possible.
Why is your blog called Cupcakes & Cashmere?
I knew I wanted my blog to be about things that brought me a lot of happiness and food and clothes pretty much top the list. I thought it was a cute, alliterative title and something that appeals to a lot of people.
If you could choose any city to live in besides where you are, where would it be?
I would love to live in New York just because of the electricity of that city. There are always things to be seen and places to go and I like the idea of discovering new things on a daily basis. Of course since I've lived in California my whole life, the climate change seems a bit too ominous to make the move.
Who is your fashion crush? (Person in the industry you'd want to date?)
I'd say my fashion crush is Kate Moss. I know it sounds cliche, but she's been the impetus for countless trends and she manages to make everything look effortless and chic.
What projects are you currently working on?
I'm working with a designer on a bag right now that will come out in spring. I'm really excited and I can't wait to share it with my readers.
What is your typical day?
Each day changes for me, which is one of the best parts of working on my blog full-time. I have a lot of meetings throughout the week, I plan what I'm going to write about, I research different foods that I want to recreate, I work on DIY projects and read other inspirational blogs.
You share a name with another really famous style blogger, Scott Schuman of The Sartorialist. Any relation?
The funny thing is that my dad is named Scott Schuman, but there's actually no relation to the photographer of The Sartorialist.
You were on the TV show the Hills, so tell us the truth, is it scripted?
There were always so many camera crews crammed into the hallways at Teen Vogue when I worked there that it was far too chaotic to see if things were actually scripted.
If you could style any celebrity, who would it be?
I would love to style Jennifer Aniston since she's gorgeous, but tends to rely on such safe and predictable looks. It would be fun to throw her in a colorful gown with some killer heels and something different from her go-to beachy waves.
Would you ever rock a snuggie, a pair of uggs, or a pair of crocs?
Oh of course, just not outside of my house. In L.A., people are so casual with the way they dress and while there's nothing wrong with a t-shirt and boyfriend jeans, there's a tendency to go overboard. When I'm treating myself to a breakfast on the weekend, there's no need to see people in their coordinating sweat suits and their Uggs.
Let's say you had to host the perfect fashion dinner, who would sit at the table with you and what would you cook?
I'd love to host Diane Von Furstenberg, Chloe Sevingny, Alexander Wang, Kate Moss, Gemma Ward and Stella McCartney since I find them all inspirational and offer such different perspectives on the fashion world. I'd make my grapefruit and avocado salad, my spaghetti bolognese and end with my chocolate souffle cake.
After your jewelry line, would you consider designing clothes?
It's definitely something I'd be interested in and hope to try my hand at designing clothes at one point in my life. I find that I have the same problems continually when trying to find clothes that fit my body properly and would hope to tackle some of those issues in my own designs.
Where do you see yourself in five years?
I'd love to still be working for myself on new opportunities and still be writing on a daily basis as I find it's therapeutic and extremely rewarding.
Thanks Emily!









