Isaora Designer Talks about Fixing the Woes of Winter Wear
Oct 10, 2012 - by Jessica Lapidos
The other night at Steven Alan in Chelsea, Isaora popped up to show their lightweight winter duds with a toast of champagne. I touched the luscious not-so-poofy jackets and melted from the silky sensations brought on by this wind-resistant, waterproof material. It's like no other outdoorsy brand, so I asked one of the designers, Marc Daniels, about what makes them so different.
"Mostly, it was that every season [of other brands'] performance sportswear, there would just be a different color, but still the same boxy fit, like they needed all this room to move. The hand is not considered. I thought you couldn't have your cake and eat it too, but they're all poking in the same place for fabric."
How does Isaora fight back against the ugly and uncomfortable factor that plagues so many outdoor action brands? "Fabrics get lighter weight and stronger every year. And we put some stretch in certain places so it doesn't have to look tacky."