Talbots is trying to reinvent itself, going from Ann Taylor's dowdy step sister to a vibrant, modern label for women not in need of support hose. The transformation began with a series of ads featuring supermodel of the world, Linda Evangelista. Now Julianne Moore is taking over, but I almost didn't recognize her since she was fully clothed and not hysterically weeping.
The ads were shot by lens duo Mert Alas and Marcus Piggot in a greenhouse, a "lush, traditional setting," claims Talbots Chief Creative Officer Michael Smaldone.
Photo: People StyleWatch
Smaldone says they picked Julianne for the spring campaign because she exemplifies everything we want as the face of the brand. Shes a very active, beautiful, soulful woman.
But don't expect Moore to cradle a baby lion any time soon, Talbots is still very much dedicated to tradition. Smaldone explains:
We want to hold on to the classic pieces, but make them relevant to a woman today. Were not trendy, but our clothes are current and modern.
Photo: Huffington Post
I know that I support anything Julianne Moore does, blindly, but I'm not their target demographic...sadly. But after these ads, will you dear readers think of Talbots any differently, if you thought of them at all?
Link Love: People StyleWatch