WATCH: Kanye West's Latest Fashion Foray, "Lost in the World" Music Video Directed by Ruth Hogben
May 07, 2012 - by Lester Brathwaite
Kanye West has teamed up with Webby Award winning SHOWstudio and acclaimed fashion filmmaker Ruth Hogben for his new music video, "Lost in the World." Described as breaking "the mould of popular rap aesthetics," the clip stars West -- his face partially or entirely obscured for the duration -- and six dancers matching the song's intensity step for step and writhe for writhe. Featuring Justin Vernon of Bon Iver, "Lost in the World" is Yeezy's fifth single from the Grammy-winning My Beautiful Dark Twisted Fantasy. Hogben's film for Gareth Pugh's spring 2012 collection was recently nominated in the fashion category at the Design of the Year Awards. All those accolades add up to a brilliant piece that not only "breaks the mould" of the traditional rap video but dances on its shattered remains. Check it out after the jump.