Fashion kaiser Karl Lagerfeld is launching a new fragrance with quite possibly the best name ever: Karleidoscope. Not a joke.

Launching on Tuesday in Sephora stores, the kaleidoscope shaped bottle is targeted to 30-something year old women who are "urban, arty, and creative".

He told WWD, "I love to play with words, as I love to play with scents. A fragrance is not made to be explained by words. A mix of scents creates something we can smell but not describe. I can tell you that the base is patchouli fraction orpur, benzoin Laos orpur, tonka bean and musk, and the heart (a perfume must have a heart that should break, in a way, our heart) is heliotrope (one of my favorite scents), violet and freesia. But I dont want to be too technical about the fragrance. I prefer a sentimental approach."  Sounds a bit over the top for our tastes, but being major Lagerfeld fans we have to show our support.  Would you buy it?