Lady Gaga Pleads Gilt-y
May 18, 2011 - by Lester Brathwaite
Lady Gaga is really whoring herself out to promote her new album Born This Way. Her latest publicity move -- a series of exclusive deals with Gilt Groupe.
Kevin Ryan, CEO of Gilt said of the partnership:
We have created an innovative online event, running across two of our channels, which will give our members great access to unbelievable experiences and exhilarating style.
Access that includes a Nicola Formichetti- curated selection of Mugler merch, tickets to the next Mugler show in Paris and VIP access to the Lady's upcoming NYC concert. [WWD]