Karl Lagerfeld is selling Volkswagons and I want one.

In his continuing quest to inject the Lagerfeld brand into mass markets around the world, Lagerfeld is the new face of Style, a special-edition package for Volkswagon Golf and Volkswagon Polo cars. The packages include alloy rims, tinted glass, and fog lamps, all approved by the kaiser himself.  He even has a TV commercial to promote it.  What do you think, is this more a sell out or for him or a sell up for VW?