Calvin Klein's obsession with Lara Stone knows no bounds. Aside form throwing her in every campaign from Calvin Klein Jeans to ck one and having her both open and close their Fall 2011 ready to wear show, the brand now enlists the super's curves for Calvin Klein Underwear's new Naked Glamour line of intimates, shot by celebrated photog Patrick Demarchelier.

Tom Murray, president and CEO of Calvin Klein explains the Lara factor thusly:

Lara Stone is one of the worlds top models and her distinct look and sex appeal resonates with our consumers and has synergized our branded lifestyle advertising campaigns around the world."

I guess everyone loves big boobs and a gap tooth -- I can at least get on board with one of those things.

Naked Glamour is designed to make women look sexier than they do naked, featuring "luxurious fabrics with a hint of shine, subtly contrasted by feminine matte trims" and four bra styles: "Contour with Lace Trim," "Convertible Lace Plunge," "Push Up" and the imaginatively-titled "Add a Size."

Click through for images from Stone's print campaign and to watch her writhe about somewhat seductively in the Naked Glamour commercial. [WWD]