Levi's just launched the latest chapter of its signature Go Forth creative platform, This is a Pair of Levis, with a 60-second film directed by Lance Acord. Is it inspirational, strange, or both - what do you think?

The film depicts individuals putting on their Levi's denim in the morning and preparing to face the day, underscoring the new 2012 Fall/Winter collection that is made for those who get dressed each morning with purpose, with the intention and optimism to make a positive difference in the world. Check it out below.