While Macy's basement may have caught ablaze last week, last night the entire store was caught up in a firestorm of flashes and fan frenzy with the arrival of Madonna to fête the release of her new fragrance, "Truth or Dare." 

Wearing Dolce & Gabbana -- guess they finally buried the hatchet -- Madge took a few questions on the red carpet. When asked about that too-hot-for-TV commercial, she simply responded, I dont think its raunchy. I think its great. Then she took  a second, literally, to entertain questions from ten of her fans in a press conference-like setting before being whisked upstairs to speak with the actual press.

Macy's presold 300 special Truth or Dare kits which included 2.5 oz and 1.7 oz bottles of the perfume, the body lotion, a T-shirt, a deluxe edition of the sometime singer's record-breaking MDNA album and her 1991 Truth or Dare documentary on Blu-Ray, all for a cool $151.

The scent officially and exclusively hits Macy's stores nationwide March 26, while spritzing its way internationally in May. [WWD]