Alexander McQueen Victim to "The Duchess Effect" and Reports a Profitable 2011
Oct 02, 2012 - by Emily Draznik
It looks like most thing The Duchess of Cambridge touches turns to gold. London may have been named the Most Fashionable Global Capital in the World, but luxury brand Alexander McQueen also attribute Kate Middleton to their prosperous 2011.
Kate Middleton is a royal who's name is rarely not on the cover of a magazine. The duchess is known for her impeccable style and most outfits she wears subsequently sell out almost instantaneously after photos of her in it surface. One of the most anticipated events of 2011 was the royal wedding of The Duchess of Cambridge and Prince William. On her big day, the bride wore British luxury label Alexander McQueen and what do you know. Reports are stating that the brand has made an 8% profit increase and they are thanking the duchess for her assistance.
Shortly after Stella McCartney reported profits last year, Alexander McQueen is following suit. Overall sales grew by about £8 million pounds, but overall profit grew from £3.28 million in 2010 to £3.97 million in 2011. Since McQueen's death in 2010, it was unsure that new creative director Sarah Burton was the correct replacement for the iconic label. Although, since reports have stated that the McQueen label has been profitable in the two years that Burton has been the head, it looks like they made the right choice. Now it goes to show if Hedi Slimane is the equivalent to YSL. With lackluster reviews of his St. Laurent debut, the remained label may not be as lucky as McQueen. Unfortunately, only time can tell.
London was another city to see the affects of "The Duchess Effect" when they were named The Most Fashionable Global Capital in the World.