Moises de la Renta must have inherited the gene that makes his father Oscar the world's classiest designer. He is launching MLDR, his own women's ready-to-wear collection in conjunction with a lifestyle conversation starter: moisesoscar.com. The site is currently it is a pantone rainbow flash and the note that it is coming soon, but what's to come, you ask? A digital epicenter of culture, health, beauty, food, travel, and the environment, all in addition to a shop of his original designs.

Moises is particularly enthusiastic about the environmental aspect of Moises Oscar. "My site will shed light on NPOs, nature and conservation, and eco-fashion," he told Interview.

Now, it is as yet undetermined whether Oscar de la Renta will find a space for his own wares on moisesoscar.com, but seeing as he's in the name, it somehow seems unavoidable. And we wouldn't be sad - the father-son thing is kind of adorable.