With pre-orders starting today, the line features undershirts, which look identical to ordinary undergarments but promise to suck in beer guts.  Funny how the guys in the ads are def not in need of Spanx! More after the jump...

The brands founder, Sara Blakely, explains the need for the new range: Mens undershirts have been underperforming for as long as theyve been around, with stretched out necks and bulky cuts that do nothing for the male physique, she says in a release. The men in my life (and in Hollywood) have been asking me to make Spanx for men for years, so I was inspired to create comfortable and powerful undershirts that provide instant gratification without gimmicks. Its your favorite T-shirt without your least favorite partlove handles.

Ranging in price from $55 for a tank to $58 for a crew-neck or a V-neck T-shirt.

LINK LOVE: People