On our mission to navigate the menswear trade shows to bring you the latest and coolest, we got a chance to peruse PROJECT. Get more info on the show and our favorite picks after the jump.

Location: Smack dab in the heart of Soho. Two floors jam packed with a variety of vendors.

The Feel: Constant energetic buzz upstairs with electric labels upstairs: classic and cool Americana downstairs.

Highlights: MADE by Project, Sandbox Studio Photo Studio, Uber Car Service, & Tequila Bar.

Check out some of our favorite labels from our visit below: