MTA Passes Turn into Advertisements for the Gap
Oct 08, 2012 - by Emily Draznik
As if people weren't bombarded by advertisements enough already, the New York City MetroCards have turned into advertisements for American retailer The Gap. Instead of having that yellow card peeking out of your wallet, you'll now have a Gap sponsored blue card making an appearance.
The MTA has been using MetroCards as advertising platforms since 1995, but this is the first time that the cards have been taken over by an entire brand. The Gap and their newly remodeled 34th street location has rebranded MetroCards to double as a 20% off coupon.
Only 10% of the cards the MTA expected to sell are rebranded for The Gap. You can purchase these new cards at 10 Manhattan locations and you might as well buy into it if riding the subway will get you a pretty nice discount for a new scarf or sweater. Between now and November 18th be sure to utilize your MetroCard for something more useful than just the train and go buy yourself something nice. Here's the list of where you can pick up one for yourself.
- 14 St-Union Square L N Q R 4 5 6
- 34 St-Herald Square B D F M N Q R
- 34 St-Penn Station A C E
- 34 St-Penn Station 1 2 3
- 42 St-Grand Central S 4 5 6 7
- 59 St-Columbus Circle A B C D 1
- 59 St 4 5 6 / Lexington Av N Q R
- 86 St 4 5 6
- Lexington Av E M
- Times Square-42 St N Q R S 1 2 3 7