New RAD Color Palette Transforms, but would Never be Floral
Sep 11, 2012 - by Jessica Lapidos
Rad Hourani brightened his already brilliant clothes. With hues of skin pink, blackberry and aluminum blue, he pinpoints which precise pigments paint a unisex palette. His new mode of transformation leaves much to the wearer's imagination, as we asked Rad what's the newest way to change his clothes. Interview ahead.
Youre always inventing new ways to transform clothing. Whats the most exciting mode of transformation youve recently discovered?
RAD: I think its on the layering, and how you recompose geometrical shapes by using different proportions. I think thats transformation. A lot of the pieces are worn different ways. They look completely different. You put a shirt with a collar underneath a dress or you put it with a pant. I think this collection is less transformable in terms of technical, and most transformable in terms of layering.
Ive done so many transformations before over the past few years and I just wanted to get away from that.
Was there something to the black material? Does it stretch? I see youve infused it in many of your shapes.
RAD: Everything. All the materials have been done for me. They were not existent before. Its the first collection that the complete line is in fabric that I made.
Your color palette I love how youve gone with this futuristic silver, and Ive always thought of your clothes as the clothing of the future. Do you see that in your clothes?
RAD: I dont think my clothes are the clothing of the future. These are the clothes I wear today. I think it depends on personality. If you see yourself in it, but I dont think its futuristic, I think its today. Its a language Im trying to communicate by having no limitation of age sex gender religion race. Its about having your mind open. Its a bit my personality, trying to reflect that in my clothes. The harmony of color is something I have never done before.
What would you never make a man wear?
RAD: A printed flower. But it looks good on some people, but not for me. And same for a woman. You can wear it and look gorgeous but its not the vision of my brand. I like when people take a piece of my clothes and mix with that, but Im not going to do that, you know what I mean? A printed flower.
I dont do things just to do things. I do things because theres a reason.