Nicola Formichetti Starting Own Fashion Line
Aug 02, 2011 - by Lester Brathwaite
In an interview with Milk Studios, noted cacomorphobic, Nicola Formichetti revealed he is planning to launch his own brand next year, a sneak preview of which will be available at his pop-up store, NICOLA'S, this New York Fashion Week.
Photo: Milk Studios
In addition to his own brand, NICOLA'S will showcase 12 young designers from China, "cool stuff from Japan," Uniqlo, a performance space as well as creations he's done for Mugler and go-to muse Lady Gaga. NICOLA'S will be open from September 8-21 at 57 Walker St in Tribeca.
Meanwhile, Formichetti also describes his vision for Mugler:
I want Mugler to become a digital global brand. I want to create a new kind of fashion brand, a new way of looking at fashion and take a step into digital communication. A kind of brand that hasnt been seen before, something new for our next generation.
The future of fashion:
For me, the digital approach is very important, its the future. But we should not forget about our reality, the physical world. We always need to embrace new things, but never be dependent on them. There will be fashion magazines on paper and on-line. The fashion industry as a whole will shift towards digitalism too. I dont really know how, but itll be great! I love change!
And his trials and tribulations at Starbucks:
I used to hate my name, I always thought, Nicola sounds a lot like a girl..And Formichetti is just weird.. kind of like Spaghetti! I always wanted to change it to Nick, and my surname to Williams.. or Smith.. Nick Smith. I always got embarrassed at Starbucks, when they asked my name..I said its Nick..didnt want them to make weird faces. I guess I got used to it now.
I used to feel the same about my name, then one day I woke up and thought, Lester Leon Talley Ross is not so bad after all. [Milk Made]