Norma Kamali Launches Hi Tech Mannequin
Jun 25, 2010 - by Daily Mister
Designer Norma Kamli 's CatWalk Becomes TechWalk mannequin was unveiled yesterday as apart of the Sidewalk Catwalk public art exhibition on Broadway in New York City.
Kamali has partnered with ScanLife mobile technology to bring a new dimension to her new mannequin. Passerby can download the app at getscanlife.com and scan the 2-D bar codes with any Blackberry, iPhone, cell phone or mobile device that contains a camera. Once scanned, these bar codes will the user to learn more about the designer and the Norma Kamali Collection through videos, photos, and press clippings.
All are invited to experience the "TechWalk" on Broadway between 41st & 42nd streets in NYC.