What is the world coming to when a doe-eyed ingenue can't have a giant bottle in the shape of a flower resting suggestively between her jailbait thighs? Le sigh. The UK's Advertising Standards Authority has banned ads for Marc Jacobs' new fragrance "Oh Lola!" starring one Ms. Dakota Fanning for being "sexually provocative." 

After a series of complaints from a bunch of teetotaling busybodies, the ASA responded with this bit of lameness: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."

Coty, the makers of "Oh Lola!," disagree with the ASA, saying that Dakota is not "inappropriately sexualized" as there are no "private body parts or sexual activity" on display and that the ASA is just a bunch of sicko pervs in need of a good lay. Okay, that last part was my own little addition.

Describing the scent as "sensual" and being "more Lolita than Lola," Jacobs, for his part, knew exactly what he was doing when he cast the elder Fanning after seeing her get all lesbionic with co-star  Kristen "Dead Eyes" Stewart in The Runaways: being banned is the highest form of flattery.

Just ask Tom Ford. [Telegraph]