PPR Bringing Their Brands to Over 100 Countries in e-Commerce Venture
Aug 03, 2012 - by Lester Brathwaite
French luxury conglomerate PPR -- home to some of the world's biggest and most important labels including Balenciaga,
Yves Saint Laurent Saint Laurent Paris and Alexander McQueen -- has partnered with Italian e-tailer Yoox in an e-commerce joint-venture.
As part of this venture, Sergio Rossi and Bottega Veneta will be the first PPR brands to launch online stores -- at the end of this year -- with McQueen, Balenciaga and YSL joining the team by the end of 2013.
PPR "may in [the] future decide to involve other brands in the joint-venture," the firm said in a statement.
Yoox founder and CEO Federico Marchetti called this collaboration "the most complete, innovative and long-term online luxury retailing venture in the web." Together they plan to make PPR's stable of products available to over 100 countries, including that all-important market, China. [WWD, sub req'd]