Italian luxury brand Prada just released their newest campaign featuring ivory white fresh faced models.

Steven Meisel was brought on again to shoot this campaign. Prada has seemed to take a more colorful and youthful appearance in their latest ads. If you remember their last fall they used darker tones and  bigger names. (See here)

This campaign exemplifies an anything goes attitude to fashion maximalism, and ultimate luxury. The brand really wanted to focus on the youthfulness and innocence that these images radiate while keeping their image of absolute refinement.

What do you guys think of the campaign?