Ralph Lauren Casts Their First Plus-Size Campaign Model
Sep 21, 2012 - by Emily Draznik
It looks like plus-size modeling is becoming more of a mainstream thing for the fashion industry. And it's about god damn time. Iconic American label Ralph Lauren has cast Robyn Lawley as their first plus-sized campaign model.
Not only is the singer Adele creating a plus-size line with British label Burberry, Ralph Lauren has decided to jump on the bandwagon and cast their first plus-sized model in a campaign.
Robyn Lawley just got a big break in high-fahsion plus-sized modeling. The model who stands at 6'2'' and wears a size 12 is the first plus-sized campaign model for the label Ralph Lauren.
Ralph Lauren been accused of photoshopping their already skinny models into oblivion in the past, so it looks like they are starting to regain a little more of our trust.
Although this isn't Robyn Lawley's first time out on the plus-sized playing field. She made headlines when she starred on the covers of high-fashion magazines such as Vogue Australia, Vogue Italia, and was the face of British lingerie brand Boux Avenue.
Robyn stated on The Today Show that her views for the future of plus-sized modeling are optimistic. She said that, "You know theres so many plus-size models in New York doing so well in the moment, and its only going to get better.
After news hit that Adele and the creative director from Burberry would collaborate to create a plus sized line for the British label, designer plus-sized clothing looks to be on the up and up. This is welcome news to the community because WWD recently reported recently that on a whole, the majority of women who consider themselves plus-sized found their search for fashionable clothing much more stressful than regular-sized customers.
63% of these plus-sized customers agreed that shopping for more fashionable clothing is "more stressful" than shopping for a regular sized garment. Although 86 and 79% believe that the clothing regular stores carry should be available in plus-sizes as well.
Hopefully with Miss Robyn Lawley as the new face of Ralph Lauren, more and more designers will realize the importance of the plus-sized market. With the average American woman sizing at around 14, there is obviously a large amount of customers that the fashion industry is missing out on. So lesson learned, size doesn't matter, it's just how you wear the clothes that make the woman. And there's a whole lot of them.