Drew Barrymore dyes her hair and dips her feet into Old Hollywood for Neiman Marcus's Fall 2011 ad campaign, shot by Norman Jean Roy.

Drew is only the second celeb to front a Neiman Marcus campaign -- the first inexplicably being Jennifer Jason Leigh whose star status was debatable even in 1994 when the retailer launched its "Art of Fashion" series.

Barrymore -- of the legendary acting and boozing Barrymores -- reportedly had a strong hand in the direction of the shoot, which "tells the story of a stars transformation." I hope that story involves a Reese's Pieces-loving alien, a childhood stint in rehab and an award-winning turn in Grey Gardens.

The ads break in the September issues of Vogue, Vanity Fair and W as well as on the iPad in collabo with VF. [WWD]