Saynt and I Tour Modern Vice
Dec 17, 2012 - by Fashion Indie
They say seeing is believing, and when it comes to shoemaking, the old proverb couldn't be truer. Having recently met the brother behind the Modern Vice brand, and being blogger besties with the brands recent collaborators, sisters Natalie and Dylana Suarez of Natalie of Duty and Color Me Nana, we decided it was time to see first hand how the currently trending Jett boot is made.
Jordon Adoni, co-founder of Modern Vice, welcomed us into his studio which is located in the heart od the Garment District, one of the last remaining manufacturing hubs in a city that has all but shutdown manufacturing. Surrounded by shoes, we walked around, starring at each piece while Jordon walked us through the factory's history. Their father was a shoemaker, and two yeas ago, both Jordon and his brother Jensen felt a calling. They opened the factory and quickly became recognized among the blogsohere as the brand to notice, being worn by stylish girls like Keiko Kynn, Nicole Alyse, and Danielle Bernstein of We Wore What.
Halfway through out tour, Natalie appeared from behind two giant wooden doors, we hugged and chatted about some party we both recently attended, joking about being hung over and slightly agitated She said "glad to have you here, let me show you around' and escorted us behind the wooden doors. "I guess this is where the magic happens" I said with my mouth agape, completely in awe of what was in front of me. Sitting to the right were two ladies, who were busy, meticulously hand painting boots in their stars and stripes, a special edition collection the boys were working on. To the left were nooks, one filled with rolled up leathers in many colors, the other filled with rows upon rows of wooden foot molds, which totally creeped me out.
We slowly walked around, glancing at every machine, speaking to a few of the shoemakers as we made our way though the factory. In yet another room, an elderly Italian gentleman showed us a custom pair of gold knit slippers he recently made for Beyonce, which she wore during Art Basel, and Jenson Adoni showcased some of the design sketches that he was working on.
Overall, we were overwhelmed and very impressed to see manufacting in full swing in NYC. Modern Vice is such a young brand that has accomplished more in their 2 years which most of the brands have not done in double time.
I'm currently obsessed with their shoes, and have already submitted an order for a bright yellow pair of Jetts.