Jul 27, 2011 - by Lester Brathwaite
Stella McCartney is giving her digital face a bit of a lift with a revamped e-commerce site and iPad app. And just for kicks, she's debuting her new fall campaign starring modelfriend Natalia Vodianova on her website today.
The campaign was shot by the hardest working M's in the business, Mert and Marcus in a topiary garden at a private Oxfordshire home. I think I just got all kinds of classy just from writing that.
While the ad will make its way to print in the September issues of Interview,Vogue (US and UK) and Harper's Bazaar, McCartney wants to draw you to her new sassed up site for a sneak peek. There you'll also find a slew of special functions for customers such as "Private Wardrobing" -- again, classy -- and a "Reserve in Store" option for customers too impatient to wait for a delivery.
The new Stella iPad app features a "behind-the-scenes" of her Team GB ad campaign, backstage footage from her fall 2011 show in Paris, a preview of the 2012 resort collection and a "making of" video of the dresses the designer created for the Met Gala.