Target Diversifies Their Makeup Range
Oct 28, 2012 - by Emily Draznik
Target has put multiethnic consumers at the top of their list. Debuting at Target's New York Studio this week, they rolled out 1,000 different styles of multicultural makeup and haircare products to diversify their range of cosmetics.
Target previously only dedicated 8 feet of retail space for the multicultural customer, but now they have expanded to 36 feet that's devoted strictly to the category. Joining brands like The Jane Carter Solution, Iman, Milan, and Shea Radiance, Target now carries exclusive products by Kinky Curly, Mixed Chicks, and Camille Rose vegan hair care to further service their ethnic customers.
This expansion was a result of their success in 2008 with the addition of Shea Moisture products to further their reach beyond traditional black consumers. Credited as one of the pioneers that expanded the cosmetic approach to customers of different ethnicities, Target is proud to offer affordable, on-trend solutions for multiethnic consumers.
Conversely, New York Fashion Week seems to be experiencing a loss of ethnic models who walk the runways. Here's the data to prove the lack of diversity at NYFW.