Tatler Doesn't Want to Get Slapped
Jul 08, 2011 - by Lester Brathwaite
Tatler's new editor Kate Reardon wants to create a world wherein "everybodys got beautiful manners, and quite a lot of them are in gowns, and everyone has got great skin, and is really enthusiastic, and writes thank you letters," by remaking the 300-plus-year-old British mag into "the most fun girl at the party, not the rich girl you want to slap." Clearly someone didn't take into account that the rich girl at the party usually has the coke...I'm just sayin'.
Enter cover girl Pippa Middleton. Kate's younger, saucier, more bootylicious sister. Reardon finds the sisters Middleton to be the perfect embodiment of Tatler for despite their constant exposure to the media, the sisters "always look cheerful and grateful and enthusiastic."
Reardon has especial admiration for Pippa whom she thinks "has a much more complicated situation than Kate" being without "advice on how to deal with the media, or protection from the media."
The reinvention of Tatler will not only feature less snark and snobbery -- how it will continue to call itself British I have no clue -- but also a hunting, shooting and fishing supplement, which Reardon claims "no other glossy magazine on the planet would touch."
And for good reason. But Reardon, an avid fox huntress herself, wants to perpetuate this world of beautiful manners and brilliant society, even while admitting that it's not particularly realistic:
"It might not really exist, but then again I think the world of American Vogue doesnt really exist. I mean, it is a lovely, soothing, entertaining fantasy." Yes, but that fantasy at least involves couture and never fly-fishing. [WWD]