There's a whole lot of grey area when it comes to fake merch. Typically, counterfeit goods exploit child labor and support terrorism. Yum. But this is a Rolex of a different color. This $40 Rolex Submariner replica is cast entirely in silicone. It will not tell time. And that's the point. You buy a fake Rolex, you get a fake watch.

We've all got cell phones that tell the time anyway, who needs a working wristwatch? Give me cheek. Give me comedy instead.

The "watch" brand is actually called Grey Area, The designer, Shelter Serra is a sculptor and painter, and thus sees the world a little differently  from the rest.

Now 'fess up. Did you ever buy a fake Rolex?