Instead of just hoping and wishing for womenswear as chic and utilitarian as most menswear, designers Ann Ringstrand and Stefan Söderberg created Hope, which has been granting Sweden's functioning fashion wishes for the past decade. 

After meeting success with the practical feminine form, they hopped into menswear, making it even more intelligent than before. They also donate down parkas to the homeless within their community under the guise/sentiment "Stay Warm In Your Heart". Because everyone should have the capacity to shield themselves from the cold. You know, with the stealthiest pockets and sturdiest construction in Scandanavia.