Known for being a brand that epitomizes Californian style, Hollister is making headline after the opening of their first Korean store. The company flew in some models for the opening and the
closeted svelte spokespeople were caught making some racist gestures towards to photographers and to the Asian clientele on Twitter and Instagram.
Stop the presses, Hollister models are flaming racists. Oh wait, we're pretty sure we already knew that. Regardless at the opening of the brand's first Korean store, the models were exhibiting less than model-like behavior.
There is a bit of public relations nightmare at Abercrombie & Fitch after Hollister models were photographed flipping off photographers and making racist gestures towards Asian clientele at the opening of their Korean store.
Pretty sure this is the last time any of those models will be working in Asia, as Korean customers are threatening to boycott the store after the affair. Considering this is not the first time the company has been accused of racial discrimination, Hollister is racking up a pretty terrible track record.
According to koreaBANG there were, "Images of models making 'squinty eyes' faces, flipping their middle finger to photographers, and mocking Asian pronunciation of English appeared on their Twitter accounts."
Hollister issued an apology via their Facebeook stating, "In summary, the company terminated the couple of associates involved. On behalf of our more than 80,000 associates around the world who cherish our core values and our culture of diversity and inclusion, we sincerely apologize for the offense caused by these unauthorized, ill-considered actions."
But considering Hollister's history, this apology probably is probably worth as much as what one of their cheaply made saying t-shirts. And they're not going to be selling much of those in Korea after this.