This Man's Brand Exclusively Sells Boxers and Crowns
Oct 03, 2012 - by Jessica Lapidos
When you think of what comprises men's essential loungewear, you may imagine a shorty robe, peruvian socks and a lambswool house slippers. Or sweatpants and a beer koozie. Yuasa believes in short-cut boxers for the home and in-house gym. But this relaxing-man's brand's crowing achievement may just be the crowning of the modern stay-at-home man.

Michael Yuasa only sells two things: The aforementioned short-cut boxers in superfine materials with a touch of stretch, in seven different subtle colors like navy and mauve. And a crown. Those are the only two pieces of menswear that are essential for lounging, according to Yuasa.

Take a gander at two trim models in their high thigh $42 boxers doing sit ups and lifting weights and lightly touching each other.
And crown the king of the castle for $92. Because your highness is a high priority on your couch in your kingdom.
Be crowned by the maker himself at Ladyfag's Pop Souk. Last season it was at Greenhouse. This time, she's taking it to The Standard Biergarten all day on October 21st.







