This Man's Brand Exclusively Sells Boxers and Crowns
Oct 03, 2012 - by Jessica Lapidos
When you think of what comprises men's essential loungewear, you may imagine a shorty robe, peruvian socks and a lambswool house slippers. Or sweatpants and a beer koozie. Yuasa believes in short-cut boxers for the home and in-house gym. But this relaxing-man's brand's crowing achievement may just be the crowning of the modern stay-at-home man.
Michael Yuasa only sells two things: The aforementioned short-cut boxers in superfine materials with a touch of stretch, in seven different subtle colors like navy and mauve. And a crown. Those are the only two pieces of menswear that are essential for lounging, according to Yuasa.
Take a gander at two trim models in their high thigh $42 boxers doing sit ups and lifting weights and lightly touching each other.
And crown the king of the castle for $92. Because your highness is a high priority
on your couch in your kingdom.