Time for a Good Ole-Fashioned Magazine War
Nov 30, 2010 - by Lester Brathwaite
Remember when magazines were constantly vying for dominance in the city? Yeah, I dont know what a magazine is either. But WWD wants us to remember and is getting ready for the showdown between WSJ Magazine and T: The New York Times Style Magazine.
Both magazines have new editors and will debut this weekend under their new leadership. WSJ is being stewarded by Deborah Needleman while T has been taken over by Sally Singer after Stefano Tonchis departure to W.
And XYZ, here we are with a war over ad revenue and market share. However, Needleman doesnt see the two magazines as being rivals:
Im interested in [T] because Im interested in Sally. I think shes interesting and talented. And I dont mean this in a bullshit way, but Im not doing [WSJ.] with an eye for them at all.
Well, Singers issue of T is being kept on the QT, but there is a lot of talk about rock legend Mick Jagger covering their first issue. Meanwhile, Needleman has French actor, Vincent Cassel
Seems like this war is over before it even began. Although, this issue of WSJ did log the most ad pages in the mags short history. Needlemans still got a lot of work ahead of her, including hiring a new staff; luckily, her next issue isnt until March.
As for T, lets just hope it fares better than W. The idea of a rivalry is always good for sales, but will you be picking up either magazine this weekend?
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